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Monthly Archives: September 2011

Key Findings From IDC’s 2011 Tech Marketing Benchmarks Study

Between May 15th and July 31st, 2011, IDC’s CMO Advisory Group fielded its 9th annual Tech Marketing Benchmarks Study. More than 100 tech companies representing about $850B in revenue responded, making this the CMO Advisory Group’s most successful benchmarking study to date. The average revenue for companies in this data …

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