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Monthly Archives: April 2012

8 Essential KPI’s for the Intersection of Marketing and Sales

Conversations between sales and marketing improve when marketing generates data on the state of joint processes such as lead management.  But companies who are serious about orchestrating sales and marketing in a modern go-to-marketing model need more than these execution-level metrics. At the intersection of sales and marketing, senior executives …

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B2B Marketing Going Mobile

IDC calls Mobility one of the Four Forces transforming the information technology industry. How big a force is mobility in tech marketing? Marketers at the forefront say that incorporating mobile channels into the mix is not an “if”, but a “when”. Rampant Mobility AdoptionIDC projects that smart phone shipments will …

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