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Monthly Archives: June 2012

Six Key Table Stakes for B2B Sales and Marketing Alignment

The IDC CMO and Sales advisory services held their most recent client leadership meeting in Santa Clara on June 5th. One of the key topics of the day was sales enablement. The ensuing dialog between the sales and marketing execs in the room was as impassioned as it was ineffective. …

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CMO Turnover at Nokia, and in General…

Nokia’s CMO Jerri DeVard is out of a job today, hitting the screen at 18 months. (See: http://tiny.cc/crz3fw). We have seen this many, many times in this role. Why is CMO job tenure often so short? CMO’s come in three basic flavors. There is the Mar-Comm CMO, who has skills …

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IBM starts the CMO + CIO Dialog

IBM’s new CEO Ginni Rometty is targetting the CMO role in her first major client event. On June 6-7, Over 300 important IBM customers were invited to thie “CMO + CIO Leadership Exchange”. They attended in executive pairings – the company CMO plus CIO – to explore their business relationships …

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