Home / Uncategorized / Back of the Envelope Marketing Budgets

Back of the Envelope Marketing Budgets

Here is a simple and I think helpful budgeting rule-of-thumb that a CMO at a $5b software vendor shared with me yesterday:

1) 75% of your budget should be in support of revenue-generation for your current operating year.

2) 15% of your budget should be placed towards efforts that have a 2-3 year time horizon.

3) 10% of your budget should be for activity or initiatives with no time horizon,

— Rich Vancil

About admin

Check Also

A New Year’s Fitness Plan for Your CMO (Content Marketing Operations)

  Over the past few months, IDC has worked to define “Content Marketing” and to …

Leave a Reply

Your email address will not be published. Required fields are marked *