Call me an optimist, but in my opinion there has never been a better time for marketing to directly impact sales productivity. I’d even go so far as to say that we’re experiencing a “perfect storm” for this opportunity – i.e., “an actual phenomenon that happens to occur in such a …Read More »
Monthly Archives: March 2013
IDC’s 2013 Chief Marketing Officer ROI Matrix: Are you a Marketing Leader, Achiever, Contender or Challenged?
IDC’s 2013 Chief Marketing Officer ROI Matrix If you are a B2B Marketer you’ve read the articles, heard the pundits, and attended the conferences – marketing is transforming. This is not ground breaking news. However, what you probably have not seen is a tangible and holistic way to measure your …Read More »
And this was clearly evident as several CMOs shared their success stories at Mass Tech Leadership Council’s recent 2013 Marketing Summit. CMO’s and other marketing executives shared valuable insight on how to do “more with less” – the theme of the event. Sure, as marketers we’ve been using that term …Read More »
Many technology companies have directed their marketing and sales teams to look for business beyond the traditional IT customer. The secret to marketing to the line-of-business executive is to think like they do. Huh? Is this a secret? Imagine you have a cute little terrier that you love dearly but …Read More »