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Marketing as a Service (MaaS): The next wave of disruption for marketing tech

Marketing technology has seen a remarkable innovation boom over the past 10 years — so much so that the market now boasts over a thousand vendors that IDC organizes into more than 75 categories. IDC believes this structure is unsustainable and over the next three years the forces of consolidation …

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Next Gen Marketing Teams: From Silos to Systems

Automation has revolutionized marketing. It has brought new insights, capabilities, and methods of engagement. It has demanded new skills, thrust us into the omni-channel universe, and opened new levels of visibility and accountability. But these are all ripples in the pond, so to speak, only the most immediate after effects …

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Data, Marketing, and Supply-chains: Insight from the IBM Smarter Commerce Conference

Envisioning your role within a larger context opens up possibilities. “Marketing” is mostly an internal work categorization. So, why limit your vision to marketing’s traditional box? The IBM Smarter Commerce conference is unique. It isn’t really a marketing conference. Instead, marketing is placed within the context of the overall commercial …

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