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Marketing Operations

Social Media Guidelines

I’ve posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. A common theme has been the need for marketing to provide guidance, guidelines and infrastructure without stifling the power of this new channel to reach customers, …

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A Preview of IDC’s 2009 Tech Mktg. Benchmarks: A Focus on Marketing Automation

As discussed in my last blog entry, Are you Ready for Marketing’s 2010 Annual Planning Process? , the IDC CMO Advisory Practice is “in the thick” of collecting surveys for our 2009 Tech Marketing Benchmarks study. We expect to collect detailed marketing investment data from nearly 100 hardware, software, and …

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Digital Marketing and Marketing Automation Hit Critical Mass in 2009

Well, our 2009 IDC Tech Marketing Barometer results are in; and if you missed the Telebriefing two weeks ago, here are some of the highlights: Marketing Investment: 0.5% Growth for Global IT Spending in 2009, while Average Tech Marketing Investment Drops 10%. Larger companies (>$1B in revenue) will take the …

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