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Oracle Buys Eloqua: Expanding Marketing Footprint

Eloqua’s Fit in the Oracle Application Portolio Eloqua is being brought in as the ‘centerpiece of the marketing cloud’ solution within the broader Customer Experience Cloud offering.  The Customer Experience Cloud is Oracle’s comprehensive go-to-market strategy for its CRM offerings that it introduced in mid-2012.  Additionally, Eloqua will be leveraged …

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Spark by Marketo

Marketo announced a new sub-brand called Spark targeted at the SMB market. It’s a testament to how successfully Marketo has transitioned from SMB to the enterprise space that it has to go back and offer a new brand for what used to be its primary market. The demand for marketing …

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