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Sam Melnick

What is Content Marketing? IDC’s Definition of Content Marketing

If you looked away for a split second you may have missed the rise of Content Marketing from “buzz word” to “must have”. In fact, at the beginning of 2014 CMOs at the largest technology companies reported that “Building out content marketing as an organizational competency” was the 2nd most …

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2014 Tech Marketing Budgets Showing Strength – Led by the Shift to the 3rd Platform

IDC’s CMO Advisory Service recently completed our 12th annual Tech Marketing Benchmark Survey and just last week had our client and participant webinar readout. With the results in, tech marketers should be excited; there are clear signs that marketing is gaining more respect, more responsibility, and more budget! For the …

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Call For Participation – IDC’s CMO Advisory Service’s 2014 Tech Marketing Benchmark Survey

It is that time of the year – IDC’s CMO Advisory Service is in the field with our Marketing Benchmarks Study. This is our 12th year conducting this study that is used by leading marketing organizations to benchmark their marketing spend and organizational structures. Now it’s your chance to join in this …

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Are Ad Agencies Keeping Pace with Marketing’s Massive Digital Uptake? (Hint: Maybe Not)

Today, marketing’s equivalent to the Brady Bunch’s “Marcia, Marcia, Marcia!” just might be “Digital, Digital, Digital!” This is with good reason. Since 2009, digital marketing spend within large B2B tech companies has grown, and is growing, at an enormous rate. As you might have seen, IDC expects the entire tech …

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2013 Tech Marketing Budget Trends: 3rd Platform Companies and Products Lead the Growth

Yesterday, IDC’s CMO Advisory Service had our annual Tech Marketing Benchmark Webinar. This study goes out to close to 100 senior lever marketing executives and represents the largest B2B Tech companies in the world (this year the average company revenue was $9.1B.) The webinar was packed with great information and …

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Marketing Must Lead the “Customer Experience” in B2B – Thoughts from #Inbound13

Is all this talk of “Customer Experience” within B2B Tech fluff? This is the question I asked Hubspot’s two cofounders Darmesh Shah and Brian Halligan after their keynote speech at Hubspot’s annual Inbound Conference. Their answers added to the momentum I have been observing and hearing. Yes, they felt Customer …

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Benchmark your Marketing Organization with IDC Research – 2013 Tech Marketing Benchmark Survey

Here at IDC’s CMO Advisory Service we are in the field with our 11th annual Tech Marketing Benchmarks Study. I would like to offer an invitation to participate to marketing executives across the industry.  Have you ever wondered, “Is my marketing organization receiving enough budget to compete?” or “Exactly how much should I …

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