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Call For Participation – IDC’s CMO Advisory Service’s 2014 Tech Marketing Benchmark Survey

It is that time of the year – IDC’s CMO Advisory Service is in the field with our Marketing Benchmarks Study. This is our 12th year conducting this study that is used by leading marketing organizations to benchmark their marketing spend and organizational structures. Now it’s your chance to join in this …

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Slide Deck – 2013 Cloud Marketing Trends

There is no arguments that the cloud software industry is currently top of mind for many, in fact enterprise companies are even receiving their share of love. While the industry as a whole has our attention, what about marketing departments at these companies.  How are CMOs at these fast growing cloud organizations managing their marketing budget? What …

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