The State of Marketing Operations 2013

Companies simply cannot excel at modern marketing without strong Marketing Operations.  These professionals reinforce high performance by strengthening processes, technology, metrics, and best practices.  A recent study by IDC CMO Advisory Service, in conjunction with MOCCA, found that the Marketing Operations function is flourishing and expanding beyond its original charter. …

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IDC’s 2013 Chief Marketing Officer ROI Matrix: Are you a Marketing Leader, Achiever, Contender or Challenged?

IDC’s 2013 Chief Marketing Officer ROI Matrix If you are a B2B Marketer you’ve read the articles, heard the pundits, and attended the conferences – marketing is transforming. This is not ground breaking news. However, what you probably have not seen is a tangible and holistic way to measure your …

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Innovation is a Core Competency of a Successful CMO!

And this was clearly evident as several CMOs shared their success stories at Mass Tech Leadership Council’s recent 2013 Marketing Summit.  CMO’s and other marketing executives shared valuable insight on how to do “more with less” – the theme of the event.  Sure, as marketers we’ve been using that term …

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Push vs. Pull in B2B Marketing

In the world of retail consumer marketing, a Push strategy would indicate a manufacturer’s ability and monies to motivate a merchant to carry and promote its products. A Pull strategy would indicate that same manufacturer using advertising and promotion directed at consumers, with the objective of having those consumers demand …

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Oracle Buys Eloqua: Expanding Marketing Footprint

Eloqua’s Fit in the Oracle Application Portolio Eloqua is being brought in as the ‘centerpiece of the marketing cloud’ solution within the broader Customer Experience Cloud offering.  The Customer Experience Cloud is Oracle’s comprehensive go-to-market strategy for its CRM offerings that it introduced in mid-2012.  Additionally, Eloqua will be leveraged …

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